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How to Choose Your SEO Company |
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Written by Administrator
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Sunday, 29 June 2008 23:19 |
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If you are a newcomer to the world of online business and internet marketing, you will probably need professional assistance in your quest to get top search engine rankings. Fortunately, there are plenty of SEO experts out there who are ready and willing to help. Depending on your needs and the needs of your business, you can hire an SEO professional to take on the entirety of your SEO needs, or you can simply hire a consultant to look over the work you’ve done and give you some helpful hints. Either way, you’re going to invest some time and money in an SEO professional, so it’s imperative that you hire someone who’s going to do a good job the first time. Here are some things to look for when you’re hiring an SEO company: · If an SEO professional makes the initial contact with you, you probably don’t want their services. Any SEO professional worth his or her salt should be so busy working on other people’s websites that they don’t have time to make cold calls. Only engage SEO professionals whom you’ve researched thoroughly and to whom you make the initial phone call. · Make sure you can talk to the person who will be working on your website. Many SEO companies use off-shore professionals to do their work. There’s nothing inherently wrong with this, but you need to |
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Last Updated on Saturday, 07 March 2009 20:20 |
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Basic SEO -
How to
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One of the most difficult aspects of marketing a business online is convincing upper-level management of the need to concentrate marketing efforts on SEO. Managers who have never heard of SEO may not be convinced that it will make any difference in the bottom line, and those who have heard of it may dismiss it as “gimmicky.” This means that, for the internet marketer, the actual act of convincing management of the need for SEO may be more difficult that the actual SEO itself.
Educating management about the need for SEO: · Remember that SEO may sound threatening. You know that SEO works, but all your management hears is that they’ll have to give up that fancy Flash page they paid so much for, they’ll have to hire a content writer to beef up the copy on the page, the entire navigation will have to be reworked, and the JavaScript has to go. You see a brave new world. They see a disaster. Have a little empathy. · Give them statistics. Does upper-level management know that 70% of clicks to the company website come from the organic search engine results rather than the paid advertisement? That might be convincing enough. |
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