SEO Web Design refers to all of the aspects of website design that aid in achieving top search engine rankings.   While it is possible to optimize a website already in existence, most SEO experts agree that the best way to create a traffic-worthy website is to start from scratch.  When starting from scratch an SEO professional will pay close attention to several different design elements. These include attractive design, usability, choice of keywords, optimization of tags, and quality content. One of the most important facets of SEO web design is keyword selection.  Choosing the right keywords and phrases around which to optimize your website is crucial to the success of your site.  While there are online tools available to help you choose appropriate keywords, an SEO professional will be able to help you quickly decide which keywords to optimize for.  When you choose the correct keywords from the very beginning, you will see results much more quickly and will forgo the need to redesign your site in the future. 

 Another important aspect of web design is usability.  A well-designed website will offer navigation that is familiar to visitors and allows them to move around a website easily without having to hunt aimlessly for the information they need.  It will also be easy to read and have menu bars in expected places.  In most cases, a website that is easy to use and navigate will garner higher search engine rankings because good design typically involves good use of optimization techniques. A site’s attractiveness is also important. Visitors to your website are looking for a professionally-designed product or service, and an unattractive site sends the message that you are not concerned about your image.  While site attractiveness may seem to have little to do with optimization per se, it’s important to remember that optimization also relates to whether or not a visitor to your site will tell his or her friends about what you have to offer, which can directly affect your success or failure. On the same note, content is extremely important.  The content on your website should be relevant and helpful to your visitors.  And like the aspect of usability mentioned above, a site with high-quality content will typically generate high search engine rankings simply because good content reflects good use of optimization tactics.   Finally, there are multiple on-page optimization tactics that can play an enormous role in increasing your search engine rankings. These include placing keywords in strategic locations on your website.   As a website owner, it is quite possible to learn much of what you need to know about quality SEO web design.  But you always have the option of hiring an SEO professional to either do all of the design work for you or to consult with you on ways to improve your existing site.  The key thing to remember is that SEO web design will have a huge impact on your search engine rankings and thus the amount of traffic to your website.  It is always wise to hire a professional, in whatever capacity necessary, to make sure that your site is designed in a way that will ensure top rankings and targeted traffic. 

In summary, SEO web design refers to the aspects of a website that ensure high search engine rankings.  There are a number of aspects, from content to keyword selection, all of which can be addressed by the website owner or by an SEO professional.