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Basic SEO -
What is
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Sunday, 29 June 2008 16:24 |
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Search Engine Marketing (SEM) refers to all of the steps used by an internet marketing professional to increase the traffic that comes to a website from search engines. There are two primary tasks of SEM. The first is increasing a website’s search engine visibility. Search engine visibility refers to the position of your site in the results listed by a search engine when a user types in the keywords for which he or she is seeking information. For example, if your company sells unicycles, your goal is to increase your site’s search engine visibility for search terms related to unicycles. Ideally, anytime someone types the word “unicycle” into the search box on Google, your website would be the first one listed on the search engine results page. Anything you do to increase the chances that your website would be listed first falls under the category of search engine visibility. |
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Last Updated on Sunday, 31 May 2009 19:58 |
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