The Future of Search Advertising
Changing the Face of Search II 

2. Ubiquitous broadband 
Broadband’s near-blinding uptake in U.S. households and mobile devices is rapidly transforming
the Internet, driving accelerated invention and adoption of increasingly more robust, engaging
and interactive applications. In its 2009 annual Internet investment guide “Nothing but Net,”
J.P. Morgan cites broadband uptake as the primary catalyst for explosive growth in Internet
activity. J.P. Morgan pegs the current U.S. broadband penetration at near 80%.
 
3. Video explosion
Perhaps the most dramatic and obvious evolution of Internet activity occasioned by near-ubiquitous
broadband adoption is explosion in video consumption. eMarketer predicts that the U.S. online video
audience will grow to 190 million people by 2012, representing 88% of the Internet user population. 
 

NeXplore Search
Changing the Face of Search

NeXplore Corporation (OTC: NXPC) was founded in 2007 with a clear-cut mission— Improve the online
experience by providing Web tools and destinations that empower people to drive and define an Internet
experience perfectly suited for their unique needs, interests, and online pursuits.

NeXplore Search, the company’s flagship product available in public beta January 2008, blends meta-search
power with cutting-edge Web 2.0 technology to deliver to consumers in rich-media format accurate search
results that can be further filtered by a social- sharing overlay and other personalization features.

With three unique, easily navigable search-result display options (summary view, gallery view and line view)
and three proprietary, drilldown-eliminating website preview options (thumbnail preview, window preview
and pane preview), plus an array of rich Internet applications (RIA) that make searching greatly more
interactive, NeXplore Search changes the face of Internet search forever!

NeXplore Ads™

Search advertising growth: Apex or launching point?
Given online advertising’s meteoric growth between 2004 and 2007, and considering the marked deceleration of this growth over the past year, one might conclude that, as an industry, online advertising has achieved its inevitable zenith. 
 

Executive Summary

Will the current economic downturn bring an end to the double-digit growth paid search advertising has enjoyed over the past 5 years?

Popular wisdom among industry experts holds that paid search advertising will remain quite strong over the next decade but will shed its stratospheric growth and settle into a more sustainable, well-performing but relatively modest growth pace.

NeXplore begs to differ. Internet time consumption, reliance on search and dissatisfaction with leading search engines is growing steadily among consumers. The impact of ubiquitous broadband, online video, and the rapid adoption of socialization and personalization tools must also be considered when making predictions about the future of search and paid search advertising.