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The Future of Search Advertising- Executive Summary PDF Print E-mail
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Sunday, 04 October 2009 21:56

Executive Summary


Will the current economic downturn bring an end to the double-digit growth paid search advertising has enjoyed over the past 5 years?

Popular wisdom among industry experts holds that paid search advertising will remain quite strong over the next decade but will shed its stratospheric growth and settle into a more sustainable, well-performing but relatively modest growth pace.

NeXplore begs to differ. Internet time consumption, reliance on search and dissatisfaction with leading search engines is growing steadily among consumers. The impact of ubiquitous broadband, online video, and the rapid adoption of socialization and personalization tools must also be considered when making predictions about the future of search and paid search advertising.


The NeXplore Perspective
As new technologies gain traction and new Internet user trends emerge, the only thing certain about the future of search and search advertising is change. And with change comes opportunity, particularly for nimble, forward-looking companies that can quickly bring to market Web-based products that have immediate consumer appeal and deliver compelling, high-yield advertising value.

NeXplore Search, in public beta since January of 2008 and currently averaging more than
5.5 million unique visitors per month, is an innovative Web 2.0 search engine optimized for a superior end-user experience, rich-media display and social network integration.

NeXplore Ads is a full-lifecycle ad creation and management platform that enables marketers to effortlessly create, manage and modify in real time highly interactive rich-media search advertising campaigns that meet today’s exacting standards for vitality, efficiency and measurability.

Today, the winds of change are sweeping across the search and search advertising landscape. The present plateau in paid search growth is best perceived as ground zero for search advertising’s next great ascension—a period of accelerated growth that NeXplore believes will likely surpass search advertising’s 2007 - 2008 peak of 21% year-over-year growth.

 

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