Home The News The Future of Search Advertising- Changing the Face of Search Wednesday, 10 March 2010

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The Future of Search Advertising- Changing the Face of Search PDF Print E-mail
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Sunday, 04 October 2009 22:45

NeXplore Search
Changing the Face of Search

NeXplore Corporation (OTC: NXPC) was founded in 2007 with a clear-cut mission— Improve the online
experience by providing Web tools and destinations that empower people to drive and define an Internet
experience perfectly suited for their unique needs, interests, and online pursuits.

NeXplore Search, the company’s flagship product available in public beta January 2008, blends meta-search
power with cutting-edge Web 2.0 technology to deliver to consumers in rich-media format accurate search
results that can be further filtered by a social- sharing overlay and other personalization features.

With three unique, easily navigable search-result display options (summary view, gallery view and line view)
and three proprietary, drilldown-eliminating website preview options (thumbnail preview, window preview
and pane preview), plus an array of rich Internet applications (RIA) that make searching greatly more
interactive, NeXplore Search changes the face of Internet search forever!


Summary view:

Nexplore Search Engine Results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In just over a year since its public beta launch, NeXplore Search has achieved numerous company milestones
and industry distinctions, including:

• NeXplore Search ranked 7th on AltSearchEngines.com list of leading alternative search engines. (February 2009)
• NeXplore Search tops 5.5 million unique monthly visitors. (January 2009)
• NeXplore Search ranked 7th on Alexa ‘Top 10 Movers & Shakers’ for rapid growth. (September 2008)
NeXplore Search has been recognized by leading search industry bloggers and editorial media including
CNet/Webware, AltSearchEngies.com, ReadWriteWeb.com, Beyond Search, and Social Computing
Magazine, among others.

The NeXplore perspective on the question of search advertising growth—evidenced by the wealth
of game-changing search-advertising innovations delivered by NeXplore Ads—runs counter to popular
opinion but truer to the realities of today.
Simply put, NeXplore believes that the present plateau in paid search growth is best perceived as a well
constructed launching pad for search advertising’s next great ascension—a period of accelerated growth
at hand now that NeXplore believes will likely surpass search advertising’s 2007 - 2008 peak of 21%
year-over-year growth.
The NeXplore perspective on search advertising growth is based on a careful analysis of the following
prevailing forces shaping today’s Internet:

1.  Growing Internet time-consumption, reliance on Internet search &  search dissatisfaction
Consumers are spending increasingly more time online. Today, Internet time-consumption is rapidly closing
the gap on TV time, with the average consumer spending 29% of his or her time on the Internet compared
with 37% watching television.

For the young adults & teens demographic, Internet time consumption surpasses that of TV at 39%, a clear
harbinger of the increase in daily Internet use sure to occur over the coming years. 
 
Growing Internet time-consumption, reliance on Internet search & search dissatisfaction (continued)
According to PEW Internet & American Life project, the percentage of Internet users who use search
engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high
of just under one-half (49%) in 2008. With this increase, the number of those using a search engine on
a typical day is pulling ever closer to the 60% of Internet users who use email, the only Internet app ahead
of search, on a typical day. 
 
The search market is currently dominated by Google and nearly completely covered by just a handful of search
engines—Google, Yahoo, MSN, AOL and Ask. With so much Google and so little competition, one might think
that consumers are completely satisfied with today’s offering of virtually indistinguishable search engines.
This assumption would be incorrect according to a recent J.P. Morgan survey that found that a whopping

62% of respondents are willing to consider switching search engines.
Last Updated on Sunday, 04 October 2009 23:41
 

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