The Future of Search Advertising
Changing the Face of Search II 

2. Ubiquitous broadband 
Broadband’s near-blinding uptake in U.S. households and mobile devices is rapidly transforming
the Internet, driving accelerated invention and adoption of increasingly more robust, engaging
and interactive applications. In its 2009 annual Internet investment guide “Nothing but Net,”
J.P. Morgan cites broadband uptake as the primary catalyst for explosive growth in Internet
activity. J.P. Morgan pegs the current U.S. broadband penetration at near 80%.
 
3. Video explosion
Perhaps the most dramatic and obvious evolution of Internet activity occasioned by near-ubiquitous
broadband adoption is explosion in video consumption. eMarketer predicts that the U.S. online video
audience will grow to 190 million people by 2012, representing 88% of the Internet user population. 
 

4. Interaction, socialization and personalization
Over the past few years, advances in Internet, Web 2.0 and rich interactive applications (RIA)
technologies have forever altered the traditional “text in, text out” Internet experience. In its place
today is an Internet replete with ever-evolving, easy-to-use interaction and socialization tools.
Blogging, wikis, social networks, podcasts, RSS feeds, Twitter, photo-sharing, gaming, tagging,
video-surfing, video-conferencing, instant messaging, VOIP phoning…The list is virtually endless.
To be sure, we have begun a new era of unprecedented and boundless Internet interaction and socialization.
 

Enter NeXplore Ads
NeXplore Ads enables marketers to easily create and manage visually engaging, highly interactive rich-media
paid search advertising campaigns that include the full spectrum of traditional response options, plus an
arsenal of entirely new breakthrough interaction, socialization and personalization capabilities
 
Video commercials for the long tail
The tenets of paid search advertising’s increasing popularity and meteoric growth arise from the fact that
it is by far the most productive direct-response, performance-based easily measurable advertising medium.
NeXplore Ads takes these tenets—response, performance and measurability—to an entirely new level.
Now, for the first time, marketers can create, execute and manage search advertising campaigns built
around interactive video commercials that play immediately (when prompted by consumer) on a viewer
hovering alongside the specific organic search result, sponsored search result or paid search advertisement
that has piqued the consumer’s interest.
 
Video commercials for interaction, socialization and personalization
Online video commercials are proven to increase conversions by double digits, reduce returns by up to 10%,
build brand loyalty and enhance customer service.
NeXplore Ads takes video search commercials to an all-new level by integrating a wealth of built in, easy-to-use,
real-time interactive capabilities— from video chat to call scheduling (VOIP, landline, and mobile) to email to
instant messaging and more.
 
For example, a consumer that has settled on a particular search result can click to watch a brief video
commercial and, if so inclined, can click again to initiate a real-time video chat with a call center representative
of the advertiser—all within seconds, with absolute privacy and without leaving the search results page.
(Not to mention the chair, desk, sofa, etc.).
Add to this the many innovative social sharing and personalization features built into NeXplore Search,
and it becomes abundantly clear that NeXplore Ads also unleashes the full viral potential of search advertising.