NeXplore Ads — The Future of Search Advertising
Conclusion

Change is the one constant steering through the history of search—from Excite, Lycos and InfoSeek in the early-to-mid ‘90s through AltaVista, Inktomi and Overture in the late ‘90s.
For the current search leaders—Google, Yahoo, MSN Live—the pace of change has discernibly stalled over the past several years.
A correlation can be made between the predicted plateau in search advertising growth and the current stasis among leading search engines—a stasis manifested most through an irrational and illogical weddedness to serving up the same old ten, boring and static blue text links and confining paid search advertisers to pretty much the same display options.

For the marketing and advertising world, nothing drives innovation harder and further than a tough economy. Case in point—Paid search advertising’s entry into and glorious ascent within mainstream marketing began amidst the costly ashes of the ‘dot com’ bust and thrived despite (or maybe because of) the economic malaise that followed.

Today, the winds of change have gathered force and are once again sweeping across the search and search advertising landscape. 
The transformative power of broadband, an Internet forever changed by Web 2.0 and rich-media innovations, a growing dissatisfaction with the present search experience and the pressure cooker of today’s tightening economy make one thing certain for search and paid search advertising—Change.

NeXplore Search—with its elimination of tedious drilldown and refreshing presentation of visually engaging, rich-media search results that can be personalized and socialized for enhanced relevancy and usefulness—changes the face of search.

NeXplore Ads—with its addition of brand-building images, conversion-driving video commercials and greatly enhanced consumer/advertiser interaction that elevate to new heights search advertising’s valued attributes of precise targeting, great reach and performance-based measurability—exhibits today the future of search advertising.

Forward-Looking Statements: A number of statements contained in this industry backgrounder are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: our ability to commercialize a proprietary product, our ability to generate product sales and operating profits, potential vulnerability of technology obsolescence, potential competitive products by better capitalized companies, potential difficulty in managing growth, dependence on key personnel, and other risks which will be described in future company Securities and Exchange Commission filings.

Courtesy Of Nexplore Corporation.